More about me and my background.

My passion is to help business leaders use information to create and maximize value.


y name is Greg Steffine.  I’m a retired analytics enablement leader, business intelligence strategist, and author.

For more than 25 years, my job was to help business leaders use information to out-think and out-perform their competitors. In fact, it was my privilege to help some of the most recognizable names in business become smarter, analytics-driven organizations.

My career started with one of the region’s fastest-growing direct marketing agencies where I cut my teeth on data and the fundamentals of database marketing. I was the business guy who branded and led the first data warehousing initiative for a small package delivery company that would later become FedEx Ground. And I led an impressive team of Information Dynamics professionals at Deloitte where we transformed the national data processing strategy for the CDC.  All told, I spent more than half of my career in business intelligence and data warehouse consulting.

I retired as the head of analytics enablement for one of the nation’s largest bank-based financial services firms.

awards and recognition

Award-Winning Author – Book Excellence Award

Award-Winning Author – eLIT

Award of Excellence – DataProfit Corporation

Service Champion – RPS, Inc.

Director’s Recognition Award – Centers for Disease Control and Prevention, Division of HIV/AIDS Prevention

some testimonials

  • Greg is respected by business leaders for his ability to develop and implement complex business intelligence solutions.

    Tom Dowd Deloitte
  • His knowledge, professionalism, leadership and "thinking outside the box" approach was immediately apparent.

    Steve Cassey Comcast
  • Displays a deep understanding of Business Intelligence and consistently works to innovate on process and tools to deliver valuable insights to the business.

    Michael Gold Midwest Health Collaborative
  • A true visionary when it comes to business intelligence.

    Craig Swen Teradata
  • Operates with the highest integrity focused on the best outcome for all stakeholders.

    Cathy Yum IBM
  • Greg's professionalism is of the highest caliber.  I highly recommend him.

    Avi Julieanne Moskovitz CSC
  • One of the best consultants I've ever had the opportunity to work with.

    Scott Gillam Highmark Blue Cross Blue Shield
  • Greg focuses on asking the "right" questions to create user-centered solutions that translate data into actionable information.

    Michael Yetter KPMG

It’s been my privilege to work as a trusted advisor to some of the most recognizable names in business—from mid-market growth organizations to the Fortune® 500.

My Industry Experience

– Manufacturing

– Distribution

– Transportation

– Healthcare

– Life Sciences

– Property & Casualty Insurance

– Financial Services

– Retail

– Commercial Property Management

– Heavy Construction

– Professional Services

– U.S. Federal Government (HHS)

My Psychographics

Myers-Briggs   ENTJ (Extravert-Intuitive-Thinking-Judging) | Field Marshal

Watson-Glaser II   34 (86th Percentile)

Matchpoint   Enterprising and Conventional

Success Insights Wheel  Implementing Conductor (10) – Natural and Adapted

CPQ Selling Style  Moderate Empathy (40) – Moderate Ego Drive (48)

Value Base  Ethics, Inspiring Leadership, Work/Life Balance