More about me and my background.

My passion is to help business leaders use information to create and maximize value.


y name is Greg Steffine.  I’m a business intelligence strategist, solution delivery leader, and author.

My job is to help business leaders use information to create and maximize value, and that’s something I’ve been doing for more than 25 years now. In fact, it’s been my privilege to help some of the most recognizable names in business become smarter, analytics-driven organizations.

My career started with one of the region’s fastest-growing direct marketing agencies where I cut my teeth on data and the fundamentals of database marketing. I was the business guy who branded and led the first data warehousing initiative for a small package delivery company that would later become FedEx Ground. And I’m a former Deloitte manager who has spent more than 15 years in business intelligence and data warehouse consulting.

Today I lead the business intelligence and analytics competency center for one of the nation’s largest bank-based financial services firms.

awards and recognition

Award-Winning Author – Book Excellence Award

Award-Winning Author – eLIT

Award of Excellence – DataProfit Corporation

Service Champion – RPS, Inc.

Director’s Recognition Award – Centers for Disease Control and Prevention, Division of HIV/AIDS Prevention

some testimonials

  • Greg is respected by business leaders for his ability to develop and implement complex business intelligence solutions.

    Tom Dowd Deloitte
  • His knowledge, professionalism, leadership and "thinking outside the box" approach was immediately apparent.

    Steve Cassey Comcast
  • Displays a deep understanding of Business Intelligence and consistently works to innovate on process and tools to deliver valuable insights to the business.

    Michael Gold Midwest Health Collaborative
  • A true visionary when it comes to business intelligence.

    Craig Swen Teradata
  • Operates with the highest integrity focused on the best outcome for all stakeholders.

    Cathy Yum IBM
  • Greg's professionalism is of the highest caliber.  I highly recommend him.

    Avi Julieanne Moskovitz CSC
  • One of the best consultants I've ever had the opportunity to work with.

    Scott Gillam Highmark Blue Cross Blue Shield
  • Greg focuses on asking the "right" questions to create user-centered solutions that translate data into actionable information.

    Michael Yetter KPMG

It’s been my privilege to work as a trusted advisor to some of the most recognizable names in business—from mid-market growth organizations to the Fortune® 500.

My Industry Experience

– Manufacturing

– Distribution

– Transportation

– Healthcare

– Life Sciences

– Property & Casualty Insurance

– Financial Services

– Retail

– Commercial Property Management

– Heavy Construction

– Professional Services

– U.S. Federal Government (HHS)

My Psychographics

Myers-Briggs   ENTJ (Extravert-Intuitive-Thinking-Judging) | Field Marshal

Watson-Glaser II   34 (86th Percentile)

Matchpoint   Enterprising and Conventional

Success Insights Wheel  Implementing Conductor (10) – Natural and Adapted

CPQ Selling Style  Moderate Empathy (40) – Moderate Ego Drive (48)

Value Base  Ethics, Inspiring Leadership, Work/Life Balance